Dipped In It Launch Resources

Quick Links

Instructions

We want to make sharing Dipped In It as simple as possible for you! Here are some guidelines to help you plan your support.

It’s important to create the highest level of support within the first 48 hours after launch.

UPDATE — JULY 8 — Due to issues out of our control with KDP/Amazon, we will be driving all traffic to Barnes & Noble and local bookstores on launch day. Please adjust your messaging accordingly.

Launch day 1: Friday, July 9, 2021

Send one email to your list. You can customize swipe Email #1 below, or write your own from the heart.
Share 2-3 social posts with images throughout the day.
Like and comment on Bethany’s social posts and those of any other launch partners in your network.

Launch day 2: Saturday, July 10, 2021

Send a follow-up email to your list. You can customize swipe Email #2 below, or write your own from the heart.
Share 2-3 social posts with images throughout the day.
Like and comment on Bethany’s social posts and those of any other launch partners in your network.

Email Swipe Copy

Use these emails as a basis to craft your share! Feel free to personalize to fit your voice and audience.

Email #1 (for Friday, July 9)

Hi, {{first_name}}!

Have you ever experienced a loss or challenge that transformed you so completely that you never saw the world in the same way again?

Devastated by the sudden loss of her beloved father, my friend Bethany Harvey embarked on a year-long, self-imposed odyssey of self-reflection. During that time, she dove into her writing, using words to help her navigate the unpredictable spiral of grief. Those heartfelt, tender, and often unexpectedly hilarious writings became the basis for Bethany’s brilliant new memoir, Dipped In It, which launches today!

>>> Get your copy of Dipped In It today! <<<

If you’re a fan of Glennon Doyle and Elizabeth Gilbert, or you’re looking for a profoundly moving and enjoyable summer read, you absolutely need to experience this book.

As Monica Rodgers, founder of The Revelation Project, says, “Bethany has an uncanny way of speaking directly to the heart about what it means to be on this messy human journey … She writes with a grace that stays with you long after you turn the final page.”

>>> Get your copy of Dipped In It today! <<<

More than anything else, Bethany’s writing gives us permission to experience the whole crazy roller-coaster of human emotions — light and dark, joyful and painful — and reminds us that we will always be, in the words of her beloved father, “dipped in it.”

{{YOUR CLOSING WORDS}}

{{YOUR SIGNATURE}}

PS: Grab your copy of Dipped In It today! Here’s that link again: https://www.worldchangers.media/dipped-in-it-bethany-harvey

Email #2 (for Saturday, July 10)

Hi, {{first_name}}!

My friend Bethany Harvey’s new book, Dipped In It, was released yesterday, and it’s already climbing the charts! I’m so excited to share this beautiful work with you. I truly believe it will be one of the most powerful books on your “beach reads” list this year!

>>> Get your copy of Dipped In It today! <<<

As Kim Fuller, creator of the Born to Rise story festival, says, “I could not stop reading the tender, openhearted, and gentle reflections that Bethany shares about her life after the death of her father. I was so moved by her graceful ability to notice, process, and move forward from experiences that shape us all. You will be glued to every page as you eagerly wait for the next bit of juicy wisdom to fall in your lap.”

>>> Get your copy of Dipped In It today! <<<

If you’re a fan of Glennon Doyle and Elizabeth Gilbert, or you’re looking for a profoundly moving and enjoyable summer read, you absolutely need to experience this book.

{{YOUR CLOSING WORDS}}

{{YOUR SIGNATURE}}

PS: Grab your copy of Dipped In It today! Here’s that link again: https://www.worldchangers.media/dipped-in-it-bethany-harvey

Social Media Swipe Copy

Please use these posts whole cloth or as inspiration for your own Facebook and Instagram posts.

Remember to share 2-3 posts per day on Friday and Saturday, July 9 and 10!

Be sure to tag Bethany and her page @dippedinit, and use the pre-made social images provided below.

Facebook/Insta Post #1

Have you ever experienced a loss or challenge that transformed you so completely that you never saw the world in the same way again?

Devastated by the sudden loss of her beloved father, my friend Bethany Harvey embarked on a year-long, self-imposed odyssey of self-reflection. During that time, she dove into her writing, using words to help her navigate the unpredictable spiral of grief. Those heartfelt, tender, and often unexpectedly hilarious writings became the basis for Bethany’s brilliant new memoir, DIPPED IN IT, which launches today!

Don’t miss what will surely be your most inspiring and heartfelt summer read! Get your copy here >>> https://bit.ly/dippedinit

Facebook/Insta Post #2

“Bethany has an uncanny way of speaking directly to the heart about what it means to be on this messy human journey … She writes with a grace that stays with you long after you turn the final page.” — Monica Rodgers, founder, The Revelation Project

If you’re a fan of Glennon Doyle and Elizabeth Gilbert and are looking for a profoundly moving and enjoyable summer read, you absolutely need to experience DIPPED IN IT, the new book by my friend Bethany Harvey.

Get your copy here >>> https://bit.ly/dippedinit

Facebook/Insta Post #3

Have you ever been going along in life, thinking everything is unfolding exactly as it should, and then … you fall deep, deep into a well of grief, sadness, and uncertainty?

In January of 2017, my father passed away. And I was tossed into the deepest, darkest well I’d ever seen or envisioned—without warning or ceremony.

There I was, in the dark. And something inside of me said, quietly, “The only way out is to write.”

I started with a gratitude journal. I needed to remind myself of all of the people in my life for whom I ought to be grateful. I write “ought to” because at the time I believed that I wasn’t a grateful person. Not anymore. Grateful people don’t feel the way I felt—angry, anxious, depressed, confused, disillusioned, desperate (to name a few of grief’s cohorts).

Looking back, I realize that what I was actually trying to do with this gratitude journal was avoid my grief. Ah, a loophole! If I can just be grateful, I won’t have to grieve anymore—because one cannot do both, obviously.

I didn’t know that gratitude and grief are not mutually exclusive. But I learned. I learned I couldn’t skip over the emotions that made me uncomfortable. And in the end, I didn’t want to. There is a complicated cocktail of emotions swirling inside each of us.

It’s what makes us feel alive.

********** an excerpt from the Introduction to DIPPED IN IT, the new memoir by Bethany Harvey *********

Get your copy here >>> https://bit.ly/dippedinit

Facebook/Insta Post #4

I’m so excited to share that my friend Bethany Harvey’s new memoir, DIPPED IN IT, launches today!

This isn’t your standard memoir. This is a beautiful journey through the full spectrum of human emotion, and a boon companion for any of us who have felt adrift in the messiness of grief, healing, and life in general. Bethany’s writing is poignant, graceful, and poetic, drawing you into her world with laugher and tears, compassion and clarity.

As Sarah MacLaughlin, author of the award-winning, bestselling book, What Not to Say, Tools for Talking with Young Children, says, “Bethany Harvey’s DIPPED IN IT is poetic and wise. Her stories grab you with their simple truth and shine light on the cold fact that love—and all the glory that comes with it—is inextricably bound to loss and grief. She manages to do this in a way that knocks the breath out of your chest, yet somehow you’re not sorry, or even sad. Instead, you’re elated by the privilege of getting to experience this raw, tender paradox of being human.”

If you’re a fan of Glennon Doyle or Elizabeth Gilbert, or you’re looking for a read that will give you ALL the feels and leave you feeling both uplifted and witnessed, this book NEEDS to be on your summer reading list! Get your copy here >>> https://bit.ly/dippedinit

Images

To download, just right-click on the image and choose “save as” (PC) or control-click the image and save to downloads (iOS).

Be sure to include at least one image in each of your social posts and emails!