The 2020 Saga

aka, the Origin Story of The Author (r)Evolution and WorldChangers Media

This story was originally shared in a series of 5 emails delivered in November, 2020.

November 16, 2020

Part 1: the Astronomical shift

How do I even begin to explain the astronomical shifts that have taken place this year?

I think all of us are feeling this. Our lives have changed. Our businesses have changed. The world has changed. And we are still deciding how we want to show up in this new reality.

It’s my hope that you will see a piece of yourself in this story, and that my massive a-ha moments from this year will spark something for you.

Let me start at the beginning … in April, with the launch that went nowhere.

Have you ever felt so certain you were on the right path … and then something big shifts, but you’ve put so much energy into the path that you refuse to deviate from it, even though it’s leading you straight off a cliff?

Yup, that was me in April. I figured the Universe was either going to drop me or give me wings. I had confidence it would be the latter.

It was a long fall.

I had been anticipating a 6-figure launch after my Evolution 2020 virtual intensive. Despite the looming lockdowns, all the signs of success were there. The conversations were happening. I had hired an awesome sales coach (here’s looking at you, Alok) to help me get aligned with this next level of service in my business.

And then … it all went south.

I could go into all the reasons why I think that launch didn’t work (including, you know, GLOBAL PANDEMIC) … but the fact is, none of that speculation matters now. It was what it was.

What matters is what came after.

You see, that “failure” of a launch was the biggest gift the Universe could have given me. But it took me a long time and a lot of inner work to see it.

Part 2: The message in the mess

In May, after my “failed” launch and a chaotic move from our winter space in Florida back to Rhode Island in the midst of pandemic panic, my mindset took a nosedive.

I felt like I had failed my big vision. Like I had copped out on my purpose just a few short years after I finally found it. I was SO SURE that what I had created was what I was meant to be doing … and yet, I couldn’t argue with the reality in front of me.

I was in debt after investing over $20k in a live event that couldn’t happen now because … COVID.

I was mourning the loss of my plans for world travel and in-person retreats.

I was physically and mentally exhausted.

Most of all, I was pissed off at the Universe for, as I put it to one friend, “leading me on.”

“If I was REALLY following my purpose path,” I reasoned, “It wouldn’t be this hard. So I must be doing something wrong.”

Or maybe, I thought silently, there's something wrong with me. Maybe I'm not healed enough to do the work I've chosen.

My pity party lasted all summer.

But it wasn’t without its gifts.

You see, I had a BIG ego attachment to creating my work and purpose in a certain way. I had wrapped lot of my self-value in that expression. But we are so much more that what we do.

This summer reminded me that my gifts have value in every space I choose to share them, and that my income doesn’t determine the worth of my ideas or the breadth of my impact.

I needed to get over my attachment to the “how” to get back to the “why.” I needed to “fail” to see that I AM THE SAME PERSON with the same gifts to share no matter where and how I am expressing them -- and that there is more than one avenue to pursue my purpose.

Now, having come out the other side of that journey, I’m ready to put the “why” to work.

Part 3: The Why, not the How

If you’ve been in the conscious business world for any length of time, you’ll understand when I say that purpose is paramount. If you don’t have a big WHY to power your efforts and feed you energy from your higher self, you'll burn out and get cynical real fast.

But 2020 has taught me that WHY and HOW are two different animals. One, I get to fully choose. The other, I need to release to the Universe.

It’s my job to own my gifts. I get to decide what impact I want to have on this world in my lifetime. But when it comes to HOW that impact is created, I need to trust the Universe to lead me to the most potent spaces, and equip me fully to do my work there – even if those spaces aren’t where I originally thought I would be working.

I know in my soul, bones, and blood that I am here to help the new generation of thought leaders, conscious entrepreneurs, and world healers live into their biggest visions and impact. But in order to move forward after the massive changes 2020 had imposed, I needed to release the HOW I had created, and instead go where the Universe was leading me.

That release was one of the most drama-filled teenage moments I’ve had in years.

It started with a session with my friend Candy Hozza, spiritual business strategist and translator of the Akashic Records. This woman knows me inside and out, and her channeled guidance is never wrong.

“You’re not going to like this,” she told me.

“Oh, boy. What's up?”

“All I see around you is books. It’s time for you to go back to the writing world.”

In that moment, I felt like the bottom had fallen out of my dreams. And I was MAD.

You see, In 2018, I deliberately stepped away from my highly-successful book development company, The Heart of Writing, because I realized I had been hiding behind my work as an editor, ghostwriter, and book coach. I was pushing everyone else out onto the big stage, while hiding myself and my own big ideas in the wings.

I needed to step away from that thriving six-figure business and my hard-won expert status in order to claim my voice and my power. And I did. For the first time, my ideas, voice, and vision were center stage in my business. It felt SO GOOD to play in that space. I felt more purposeful and energized than ever before.

Until 2020 happened, and the pandemic and my launch-that-went-nowhere pulled the rug out from under me.

Hearing that message from the Divine through Candy made me want to scream because it felt like I was being asked to step back into the shadows. I didn’t want to go back to feeling like an accessory to someone else’s purpose. I didn’t want to go back to that place where “service” felt like downstairs at Downton Abbey.

I moped, cried, and raged for three days. Then, I put on my big girl pants, and applied my Quantum Evolution process to my own situation and mindset.

The messages were clear. In addition to Candy’s reading, I’d been getting signs for months that the book world wasn’t done with me. I’d been ignoring them … but now, I couldn’t swat them away them any longer. The truth was bubbling up inside me.

What emerged (and is still emerging) is a world-changing idea that will not only carry me forward into 2020 but also radically empower all the changemakers and thought leaders I am here to serve.

Part 4: The Revelation

Candy’s revelation that the book world wasn’t done with me hit ALL my tender spots. I resisted the hell out of it … until I applied my Quantum Evolution process to the problem.

What do I actually want?

What version of me has what I want?

What needs to change for me to become that version of me?

What else is possible?

You see, the reason I was resisting a return to the book business wasn’t because of the work. I LOVE helping my clients create signature teaching systems through their books and get their powerful messages into the world. And, according to my clients (and the top New York literary agents and world-renowned thought leaders who send THEIR clients to me) I’m pretty friggin’ great at what I do. Even as I’ve been growing my speaking and coaching business, I’ve continued my work with high-level writing clients, and it's SO COOL.

No, my former book business felt like a hiding place because, for over ten years, I CHOSE TO OPERATE WITHIN A BUSINESS MODEL THAT KEPT ME HIDDEN.

My choice. My creation.

It wasn’t the fault of my business. It wasn't the niche. It wasn't the work.

It was ME.

Suddenly, I understood that it has always been my choice to show up as my full self in any space I occupy. I can create ANYTHING I WANT in the space where I am being led. It’s not about doing my work in one way or another, but leveraging my gifts in the space where I can best serve, right now.

When that lightning bolt hit, the idea of returning to the book world didn’t feel so constrictive. In fact, it felt like a massive jolt of possibility.

I believe I’m being called back to the book space for two major reasons. I’ll share them in the next (and final) email in this series.)

But first, I want to make something clear.

I’m NOT scrapping everything I’ve built in the personal growth space over the last 3 years. None of my current programs are disappearing. If you’re already working with me in Manifestation Nation or in one of my other programs, nothing about our journey will change. Rest assured that I won’t disappear on you!

However, over the next few months, you will see some changes to my web site, branding, and public offers. These are all getting tweaked to align with the new vision. I’m super excited to reveal them as they are finished!

If you’ve been with me since my Heart of Writing days (as I know many of you have), there will be plenty of new, juicy stuff coming your way to enhance your journey as an author and thought leader.

And if you’re in a massive transition right now, too, know that you have the right to make your work ANYTHING you want it to be. No business model, previous experience, or set of expectations can overpower your VISION and DECISION.

That's the magic of being a conscious creator.

Part 5: The Vision

As I shared, the book world was been calling me back in a big way. Not only did I have my Akashic Records reading as confirmation – that same day I also got 5 REQUESTS for high-level book work. That's right. 5 requests IN ONE DAY - with no web site, no advertising, and no offers.

Clearly, books are not done with me.

I’ve chosen to say YES to this Universal prodding. Not because I want to change direction or give up on what I’ve been teaching. On the contrary, this is about bringing ALL of who I am into one kick-ass, results-oriented hub.

You see, when I had my previous business, The Heart of Writing, I left my spiritual self at the door when I put on my editor’s hat. It was as if that part of me didn’t belong in my “expert” space.

Then, when I pivoted into teaching, coaching, and events, the strategic part of me—the part of me that can see how all the disparate pieces of someone’s knowledge and experience fit together into a seamless teaching system—took a backseat.

Plus, as I shared over the last couple of days ... all that hiding.

But I am both of those things. I am spiritual AND strategic. I am visionary AND systematic.

And it’s time to bring all of who I am to the table to support YOU.

The second reason I’m being pulled back into the book world is that my expertise is needed here. Watching amazing thought leaders and entrepreneurs get sucked into book development services that focus on quantity over quality makes my blood boil.

Too many successful people with world-changing ideas get sucked into the fiction that being able to say “I wrote a book” is more important than what’s actually in the book. And in the long run, their credibility suffers because their book doesn't produce massive results for readers.

Great books give their authors unbreakable credibility. They’re trust builders. “A-ha” factories. Beloved friends. When your readers finish your life-changing book, they’ll know EXACTLY who to turn to for help in the next stage of their growth.

Books empower thought leaders to live into their big visions -- and therefore, they are EXACTLY in alignment with my purpose on this planet (even if I couldn't see it until now).

>>>>>>>> So, here’s the big reveal. <<<<<<<<<<

My new venture is a place where I can bring together my evolutionary coaching, Big Idea development systems, and book creation expertise in one place.

It’s tentatively titled The Author (r)Evolution.

And it’s going to be awesome.

If you’re thinking that 2021 is the year to write your world-changing book, and you’re ready to invest the time and resources to make your book the best it can be, we need to chat. I’ll fill you in on all the juicy details of my new venture in our conversation.

And if you're going through a massive expansion of your own, I want to know about it. We are all emerging into 2021 as different versions of ourselves, and we ALL rise together. So send me a note, and tell me all about what YOU are creating!

Big love,

Bryna