I get asked a lot why we don't do "lead generation" books at WorldChangers Media. And, after a recent conversation with our client and my dear friend Alok Appadurai, I realized that my definition of "lead gen" books might be different from what most people imagine.

First of all, a top-quality thought leadership book is potentially the BEST lead generation tool in your arsenal because it puts your message at people's fingertips. A well-constructed book can convey authority like nothing else.

More, great thought leadership books follow the adage of "show, don't tell." Through compelling stories and actionable information, they SHOW readers that you are the perfect person to help them solve their problems or create their big dreams.

Okay, friends. I have something to say that goes a bit against the grain in my industry, and that is ...

Don't let someone talk you into writing your (nonfiction) book too soon.

Books are AMAZING. I know. And they can absolutely provide massive value to your brand and business when properly leveraged.

I'm talking 6+ figures in new contracts, massive visibility, and the ability to get in the room and on the stage with incredible #changemakers who will inevitably become your peers and friends.

Here's a convo I have over and over with potential book clients:

"I don't know if I'm a thought leader. I'm a successful expert in my field, but I have ALL these other huge ideas that I think are related and I'm not sure how they all fit together."

A lot of people would tell these world-changers to just stay in their lane and keep those other big ideas under wraps.

Not us.

We consider the following to be inalienable rights ofauthors and creators, and commit to upholding these rights with, and for, every author we publish.

Right #1: The Right to Determine the Worth of Your Own Ideas

World-changing ideas don’t need to be vetted by a popularity contest. In fact, doing so is counter- productive. What matters most to us isn’t how many “likes” or followers you have, but your willingness to engage with your ideas in an evolutionary way and own their inherent worth within yourself.

A prospective client recently asked me a question that totally blew my mind.

"What are your completion rates?"

I was taken aback. "What do you mean?"

"Like, how many of your clients actually finish their books?"

My answer? EVERY SINGLE ONE.

I was pretty good, if I do say so myself.

In fact, I was making a living as a musician -- if living on ramen noodles and scraping spare change from between the seats of my car to pay for gas counts as a living -- and getting out there, little by little.

Back then, it was still possible to “be discovered” as an unknown artist.

My thinking? If it happened to Jewel, why shouldn’t it happen to me?

I get asked a lot why we use Print-On-Demand (POD) platforms here at WorldChangers Media instead of a more traditional “print run” approach like other publishers.

This is a deliberate, proactive choice on our part. After examining the pros and cons of traditional systems versus Print-On-Demand, we decided that POD is the clear winner, and the all-around best option for us and our clients.

One of my top-level clients recently shared with me an experience that changed everything for him in terms of how he sees the value of his book in his business.

He opened his DMs to find several messages from people he'd never met or spoken with …

Readers don’t pick up your book to learn what YOU do. They pick it up to learn what THEY should do (according to you). So how can you tell your most powerful client stories in a way that will land well in a book format?